It is imperative for every organization to align around common procedures. Whether it’s sales, product management, operations/production, client relations, beta testing, etc. establishment of a framework is beneficial in many ways. This is not to say that independence is a bad thing, however, no matter if the organization is big or small, a good balance of procedural alignment and individual direction is a recipe for success.
I think the sales meeting cycle is a good example of a process in need of procedural definition. the image is an example of a 4-step sales meeting cycle, binning components within the process and looping for continuous flow. This is just a framework to follow that can assist in other organizational elements, such as quality control, effective communication, annual reviews, strategic sales assessments, and technical developments. If each participating member/employee can think along each step, their brain will be triggered with preparation needs, innovations, self-confidence, and self-awareness. Especially in sales, these are all positive elements in moving forward as a team.